Herein lies the essential flaw about transposing marketing to getting a job that was featured in the Saturday Gazette. This is an idea from a Concordia University professor who asked why hadn't marketing been applied to job seeking and created an online course that anyone can appply to- once they've paid the fees obviously.
Some of the advice is reasonable- use a different colour for your CV (resume in English) instead of white. Other advice such as regarding oneself as a product and one's character as a brand is troublesome. Getting a job isn't an extreme sport and the ethic of disallowing any obstacle to impede the job seeker's goal of employment raises ethical questions. Will the employee will be sensible enough accept some limits?Also I deeply resent the pretence that there's an employment shortage when in reality there's a labour shortage throughout the advanced industralized countries.
Indeed it's a legitimate question of self-esteem and dignity. The Boomers didn't have to go through ludicrious steps to secure employment; so why must my generation (Gen X) be subjected to such absurdity and jump through ever increasing number of hoops just to secure precarious employment and permenant transition in technology and employeer-employee relations? Once again, the Boomers are staving off their inevitable mortality by staying as employed as possible and for subsequent generations to fend for themselves with demands of dubious quality on their time, education and experience.